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Is Synthetic the new Wood?

Updated: Oct 7, 2023

As we complete our 2nd year of operations (Happy Birthday To Us ๐ŸŽ‚๐ŸŽ‚) we have come to a sudden but strange realisation.

Wood is out! Synthetic is in! or is it?

Now please read that with your PG13 head on, as we know the mental age of some of our readers.... and writers.

But what do we mean by this? Well as a modern company, we follow the numbers, this means we run advanced analytics of our website to see where interest is and where with is not. We then use this to inform our decisions with manufacturers, wholesalers and distributors. There-in lies our numbers, we have seen that general interest in wooden stock are going down.

In 2020 the price difference between synthetic and wood was about 20% now in 2022 that number is closer to 50%. We partially think this may be due to the cost of wood skyrocketing over recent years resulting in that new cost going to the buyer. As a result wooden stocks are being relegated to collectors who can afford the aesthetic difference.

This being said it is not all down to the price of wood. It appears that during lockdown we saw more and more people joining the sport as target shooters. Now lockdown has become a thing of the past, we are now seeing an uptake in more professional use of air rifles. These shooters tend to desire a more utilitarian weapon to be a tool rather than simply having a pretty gun. This naturally lends itself to more synthetic designs where cost is lower and rugability is generally better than the wood counterparts.

So what does this mean for the industry? Well airguns are not immune to the same foibles of any other retail industry, namely fashion. So yes manufacturers adhere to these same trends as the buyers, as the more people who want a tactical looking gun go up. The more manufacturers will make.

What do you think? Are you onboard for the tactical synthetic guns or are you a traditional gun owner who's voice isn't being heard? Vote in our poll below...

Think we missed something?

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