The British Shooting Show 2026: The Honest Insider Breakdown

If you want the real story of how the show went, here it is.

Timing Was Always Going to Be Tough

The British Shooting Show has long been criticised for its February slot. Miserable weather, wallets still recovering from Christmas, and a general post-festive spending hangover are not exactly ideal conditions for a high-ticket retail event.

This year added another wrinkle. Valentine’s Day weekend.

Now, while certain anti-relationship veterans didn’t seem too bothered by that, they also weren’t exactly throwing cash around either. Attendance? Yes. Spending? A different story.

Friday was reportedly “record-breaking” in footfall according to organisers. Most retailers we spoke to didn’t feel that translated into record-breaking sales. Saturday and Sunday saw strong range attendance, but retail sales were softer across the board.

The Bigger Story: Ownership Change

A few days before the show opened, Gun Trade Insider reported that the British Shooting Show had been sold to Time Well Spent Media Group.

On paper, this could be positive. A major media group responsible for the publications of the aforementioned Gun Trade Insider Magazine and Airgun World, running the UK’s largest shooting expo could elevate its reach and influence.

Privately, though, exhibitors have concerns:

• Will stand prices increase to offset acquisition costs?

• Will logistical management suffer during the transition?

• Will February remain the chosen month?

From conversations with hall staff, it appears the intended shadowing of the outgoing team during build and breakdown did not fully happen. That has raised eyebrows.

Publicly, many exhibitors will say they “had a great show.” Internally, reservations exist. Some stands are already considering not returning in 2027.

We’re not naming names. Just managing expectations. If some of your favourite brands don’t return next year, this may be why.

Are you Visiting the Show in 2027?

• Yes
• No

How did you find the show?

Let us know in the comments below

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